Eyewear Options for Everyone
We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.
Book AppointmentOur Brands
BEBE
BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.
Costa del Mar
Costa Del Mar is an American sunglasses brand that combines functionality, simplicity, and durability to enhance everyday life. Expertly engineered with high-quality materials, Costa Del Mar eyewear is a must-have for the coastal look.
Draper James
Draper James eyewear represents the charm and grace that has become the signature of the Southern-inspired lifestyle brand founded by Reese Witherspoon. The optical collection takes cues from Draper James’ vibrant and modern take on Southern charm and offers an array of feminine styles in an inclusive range of designs and eye sizes.
Flexon
Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.
Jones New York
Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.
Lulu Guiness
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.
Nike
Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.
Nine West
Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Ray-Ban
Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.
Silhouette
Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.
Tura
Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.
Vera Bradley
Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.
Vera Wang
Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.
Our Location
Our Address
- 3293 N Milwaukee St
- Boise, ID 83704
Contact Information
- Phone: (208) 322-2020
- Email: [email protected]
Hours of Operation
- Monday: 7:30 AM – 5:30 PM
- Tuesday: 9:00 AM – 5:30 PM
- Wednesday: 7:30 AM – 5:30 PM
- Thursday: 7:30 AM – 5:30 PM
- Friday: 7:30 AM – 3:00 PM
- Saturday: Closed
- Sunday: Closed